Your Customer Wins
Executive Wins helps you showcase real customer wins and outcomes into powerful stories that do the selling for you
Let's Showcase →
Your Customer Wins
Your customers are winning because they use your products and services.
Let’s showcase their wins in a compelling, professional and shareable video.
Together we will:
- Highlight the success your customers are having with your products and services
- Create powerful marketing and sales assets to help you get more customers
- Deepen customer loyalty and gain new insights that you can use to grow your business!
Trusted by Executives & Industry Leaders
Why Work With
Executive Wins
Executive Wins is led by Gordon Sheppard, a communications expert and business advisor with 25+ years of experience.
- Gord hosts Executive Wins Podcast, where senior leaders share their biggest wins in business
- Award Winning – the Executive Wins Podcast won the ‘2025: Best New Podcast’ Quill Podcast Award
- Gord is a talented interviewer who will bring out the best in your customer by following a proven 5-part framework called the Anatomy of a Win
Anatomy of a Win
The Anatomy of a Win is a proven 5-part framework to help your customers tell a compelling story about why they are winning with your products and services.
- Strategy → What are your customer’s vision, values and goals – and how do your products/services help them to achieve their strategy?
- Work Plan → How long does it take for your products/services to help them succeed?
- People → Who helped your customer to get the win? What was their skill set and attitude?
- Operations → How are your products/services improving your customers systems, processes etc.?
- Results → How does your customer measure success with your products/services?
What You Get →
Powerful Marketing Assets and Customer Insights
- Professional Customer Interview hosted by Gordon Sheppard
- On-Brand Customization for your company
- Full Production including Planning, Scripting, Research, Interview, Editing etc.
- Marketing Assets including Blog article, short form videos, and quote cards
- New Customer Insights you can use to improve your products and services
- Trust building proof to win new customers
Your Customer Wins
Pricing
Starter
1 Customer Interview-
Professional Customer Interview hosted by Gordon Sheppard
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On-Brand Customization for your company
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Planning, Scripting, Research, Pre-Interviews
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Full Production including interview, editing, and approvals
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1 Long Form Video Interview With Your Customer
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Full Transcript and Show Notes
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Promotion Checklist
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Customer Insights Summary
Growth
1 Customer Interview + Sales Assets-
Professional Customer Interview hosted by Gordon Sheppard
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On-Brand Customization for your company
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Planning, Scripting, Research, Pre-Interviews
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Full Production including interview, editing, and approvals
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1 Long Form Video Interview with Your Customer
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1 Short Form Video For Your Social Media Promotion
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1 Quote Card for your Social Media Promotion
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Blog Article based on the Interview
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Full Transcript and Show Notes
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Promotion Checklist and Recommendations
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Customer Insights Summary
Custom
Multiple Customer Interviews & Analysis-
Includes everything in 'Growth'
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Multiple Customer Interviews
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Shooting On-Location Options Available
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Customer Analysis Report
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Promotional Workflow Evaluation and Recommendations
What People Say About
Working With Gord
Your Customer Wins →
Why It Works
- Winning stories sell
- Real Customer Wins = Real Social Proof
- Video is the #1 content format for engagement
- Done-for-you production means less extra work load for your team
- Executive Wins’ award-winning credibility enhances your brand
- Gain new insights about your customers so you can improve your products and services
Your Customer Wins → Brochure Download
Case Study
Company:
Capital Business Development
Kelly Kennedy is the CEO of Capital Business Development, located in Edmonton, Alberta, Canada.
The company helps customers to consistently get the right prospects into their pipeline, so they can close more sales and become more profitable.
Customer:
Hypervac Technologies
Colin Harms is the President of Hypervac Technologies, located in Lethbridge, Alberta, Canada.
The company is the worlds leading manufacturer of cutting edge equipment for the furnace, air conditioning and air duct cleaning industry.
The Win
Why Colin Hired Kelly
Colin needed help with business development and in this interview you’ll hear why he hired Kelly.
For example, Kelly helped Colin put in a customer tracking system – and he also helped Colin to shift his mindset from transactional to being a relationship builder which has paid off big time, especially at tradeshows.
The result.
Business is up and now Colin and his partners can optimize future business development opportunities.
Highlights
- Colin talked about the many ways that he wins by working with Kelly in the long format interview
- Kelly now uses video to promote his business to new prospects
- Kelly edited the long video into short ‘viral videos’ that he now posts on social media
- Kelly gained new insights about Colin – and he can use those insights to help his other customers win more often
- This approach has given Kelly trust building proof that will help him to grow his business in the future
Let's Win Together
Partner with Executive Wins to help your customers tell the story of why they win when they use your products and services.