Privacy Policy

Privacy Policy – https://executivewins.com

Last Updated: August 11, 2026

Introduction

This privacy policy has been compiled to better serve those who are concerned with how their “Personally Identifiable Information” (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information across our website, tools, and applications.

Who we are

Executive Wins (https://executivewins.com) is owned and operated by Business Expert Solutions Inc., which also owns and operates Business Expert Solutions (https://businessexpertsolutions.com), GordSheppard.com (https://gordsheppard.com), and Meeting Leadership Inc. (https://meetingleadershipinc.com). This Privacy Policy applies to all of these websites and to any tool, application, or diagnostic offered on or through them. The President of Business Expert Solutions Inc. is Gordon Sheppard, a Professional Trainer, Facilitator, Speaker, Consultant, Author and Podcaster with 25+ years of business experience.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, or using one of our assessment tools or applications (such as the Executive Team Scorecard), as appropriate, you may be asked to enter your name, email address, company name, mailing address, phone number, credit card information, your responses to assessment or survey questions, or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, complete an assessment or diagnostic tool, use Live Chat, open a support ticket, or otherwise enter information on our site or within one of our tools.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, complete an assessment or diagnostic tool, surf the website, or use certain other site features in the following ways:

To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To improve our website, tools, and applications in order to better serve you.
To generate your personalized results, score, and report when you use an assessment tool or diagnostic, including any AI-generated narrative commentary (see “Assessment Tools, Diagnostics, and AI Processing” below).
To allow us to better service you in responding to your customer service requests.
To administer a contest, promotion, survey or other site feature.
To quickly process your transactions.
To ask for ratings and reviews of services or products.
To follow up with you after correspondence (live chat, email, phone inquiries, or an assessment/diagnostic submission) about our related services.

Assessment Tools, Diagnostics, and AI Processing

Business Expert Solutions Inc. offers interactive assessment tools and diagnostics, including the Executive Team Scorecard (collectively, the “Tools”). This section describes how we specifically handle information submitted through the Tools, in addition to the practices described elsewhere in this Privacy Policy.

What we collect. When you use a Tool, we collect the information you provide directly (such as your name, email address, and company name) along with your responses to the assessment questions.
AI-generated commentary. To generate your personalized narrative report, your assessment responses may be shared with a third-party artificial intelligence service provider (such as Anthropic) solely for the purpose of generating that report. We do not authorize these providers to use your data to train their models, and we require our service providers to handle your information consistently with this Privacy Policy.
Information submitted through a Tool is stored using a secure, access-controlled third-party database hosting provider (such as Supabase). Access to this data is limited to Business Expert Solutions Inc. personnel who need it to operate, support, or improve the Tools.
Team and group assessments. If you use a Tool as part of a team or group assessment (for example, inviting your leadership team to complete the Executive Team Scorecard), the person who organizes or facilitates that team assessment may be able to view an anonymized or aggregated comparison of individual responses, as described within the Tool itself at the time of use. Individual responses are not shared with other team members in identifiable form unless the Tool explicitly discloses otherwise at the point of collection.
Retention and deletion. We retain Tool submission data for as long as reasonably necessary to provide your results, respond to related follow-up, and improve our Tools, or as otherwise described in the “Retention of Data” section below. You may request deletion of your Tool submission data at any time by contacting us at info@businessexpertsolutions.com.
No certified instrument. The Tools are self-reflection and informational resources. They are not certified, clinical, or scientifically validated diagnostic instruments, and any score, report, or AI-generated commentary they produce is directional guidance only, not professional, legal, or financial advice.

Retention of Data

Executive Wins (owned and operated by Business Expert Solutions Inc.) will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Executive Wins (owned and operated by Business Expert Solutions Inc.) will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Business Expert Solutions Inc. aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at info@businessexpertsolutions.com.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within emails sent to you. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Business Expert Solutions Inc. relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services, to host our data (such as Supabase), to generate AI-assisted content (such as Anthropic), or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We do not use Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order, enters, submits, or accesses their information — including through one of our assessment tools — to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Help remember and process the items in the shopping cart.
Understand and save user’s preferences for future visits.
Keep track of advertisements.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browsers are a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that makes your site experience more efficient and may not function properly.

However, you will still be able to place orders.

Third-party disclosure

Do we disclose the information we collect to Third-Parties?

We do not sell, trade, or transfer to outside parties your name, address, city, town, or any form of online contact identifier, email, name of chat account, screen name or user names, phone number, SSN, cookie number, IP address, device serial number, unique device identifier, photo, video or audio file, or the Personally Identifiable Information of a child.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

Remarketing with Google AdSense
Google Display Network Impression Reporting
Demographics and Interests Reporting
DoubleClick Platform Integration

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.

How does our site handle Do Not Track signals?

We do not track users when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we allow third-party behavioral tracking.

COPPA (Children’s Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old, and our Tools are intended for use by working professionals and leadership teams.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and around the world, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email within 7 business days.

We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or questions.
Process orders and to send information and updates pertaining to orders.
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred, or after you have completed one of our assessment tools.

To be in accordance with CAN-SPAM, we agree to the following:

Not use false or misleading subjects or email addresses.
Identify the message as an advertisement in some reasonable way.
Include the physical address of our business or site headquarters.
Monitor third-party email marketing services for compliance, if one is used.
Honour opt-out/unsubscribe requests quickly.
Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at info@businessexpertsolutions.com, or follow the instructions at the bottom of each email, and we will promptly remove you from all correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Executive Wins (owned and operated by Business Expert Solutions Inc.)

info@businessexpertsolutions.com

LATEST PRIVACY POLICY UPDATE: August 11, 2026